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Strategic partnership between Dr Hesse Tierpharma and Albert Kerbl GmbH revitalises the retail trade

Hohenlockstedt/Buchbach, 01.01.2024 - In a remarkable merger, Dr. Hesse Tierpharma GmbH & Co. KG, specialists in animal health and nutrition, and Albert Kerbl GmbH, a major player in the pet supplies trade, have joined forces in a remarkable alliance. This strategic alliance is particularly important for the Ida Plus brand, which is taking the step from online sales to bricks-and-mortar retail.
The cooperation starts with the launch of the Ida Plus poultry product range in the retail sector. Since last September, these products have been available in selected specialist shops, agricultural retailers and DIY stores that work together with Kerbl. With this step, Ida Plus is reinforcing its presence in physical retail and opening up its versatile product portfolio to an even larger customer base.

Folker Wergin, Managing Director of Dr Hesse Tierpharma, is enthusiastic about the brand's new direction: "The partnership with Kerbl will further boost our brand in the animal health sector." Dave Weckwerth, Business Development Manager, who is accompanying the entry into the retail sector, also sees great potential in this partnership: "Our expertise combined with Kerbl's distribution network will improve the customer experience and facilitate access to high-quality products."
Alexander Pongratz, Head of Hobby Farming range at Kerbl, is positive about the alliance: "With Ida Plus products, we are significantly expanding our expertise in the area of poultry supplies. Our customers benefit from a wide, high-quality range from a single source."
The cooperation between Dr Hesse Tierpharma and Kerbl brings together two companies that are both committed to quality and innovation in animal care. Their shared passion for animal welfare and the goal of providing pet owners with excellent products form the foundation of this partnership.
Dr. Hesse Tierpharma, headquartered in Hohenlockstedt, has been active in the animal health industry for over 60 years and is characterised by pharmaceutical expertise and innovative thinking. The company has made a name for itself internationally with the Ida Plus and Röhnfried brands.
Albert Kerbl GmbH, founded in 1984 and headquartered in Buchbach, specialises in the development and distribution of products for the animal and agricultural sectors. Kerbl stands for quality, sustainability and customer satisfaction and has established itself as a leading B2B partner with worldwide sales networks.
This dynamic alliance represents a win-win situation for both companies and signals a promising future for the pet supplies retail sector.